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Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers ebook
Publisher: John Wiley & Sons
Format: pdf
ISBN: 0470423471, 9780470930182
Page: 530

A WCM/WEM platform may not be the hub for the overall solution, but instead one of the components of a new management framework for all web presence (management of web content is still important but may not be tied to a specific website anymore). Beyond Enterprise 2.0 - January 24&25 2012, Amsterdam - Internal Communications 2.0, Collaboration, Knowledge Management, Learning Development and More! One of the keys to a successful company is having a great customer relationship management (crm) program in place. Web marketing and customer relationship strategies are changing (and improving) – companies need new solutions and practices to manage the new world. Downstream: The linkages with customers, including delivery, service and other related activities (customer relationship management). Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers Download Managing Customer Relationships: A Strategic Framework Managing Customer. Developing a strategic framework to connect your business and marketing strategy with eBusiness and the online communication strategy; Asking yourself; when was the last time you actually spoke with a customer? If you're looking for some kind of model to follow for planning and managing LifeCycle communications, take a look at Satama's REAN. The core Strategy was this: if you communicate with customers based on where they were in their Relationship with the company, the communications would be more relevant to the customer, so your marketing would be more successful and profitable over the long run. The customer is Managing customer relationships: a strategic framework, second edition. After the success of our inaugural Enterprise .